Advertising with search engine companies like Google^TM is rapidly replacing the traditional yellow pages advertising model. Paid placement ads, also known as, pay per click (PPC) ads, are an extremely effective way for you to connect with consumers who are already searching for your products/services. JS Web's Search Engine Marketing (SEM) specialists have been managing paid placement ad campaigns since 2003.

We focus on managing Google^TM AdWords paid placement advertising campaigns, since Google^TM, with over a 55% market share, is the most popular search engine in the United States (ref. searchenginewatch.com). Google^TM is also appealing because it offers many tools that allow you to know the effectiveness of your ad campaigns.

For example, you can determine how many people visited your website by clicking on one of your ads during any given month , day of the week, or time of day. Further, you can find out how many of your ad "clicks" resulted in conversions/sales, giving you a true return on investment (ROI) assessment. All of this information allows you to identify the best times to display your ads, and stretch your advertising dollar.

You can also choose to display your ads in target cities, regions, or countires for your business. The flexibility is truly incredible, and what you've read on this page is only the tip of the iceberg. For more information, we encourage you to visit Google's AdWords Learning Center.

In short, if you have the time and money in your advertising budget, Google^TM AdWords, or paid placement ads in general, are something you should consider. The effort can be time consuming, and there are many things to learn if you are new to SEM, but it is a great way to open up your business to the growing online shopping community.

If you don't have the time or desire to become an SEM expert, we encourage you to give JS Web a call. We've already put in the learning time, and we have the experience needed to establish and maintain online advertising campaigns that produce results. We look forward to helping you grow your business through paid placement advertising.